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Do I have a story to tell? Do I have an audience to tell it to?

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If the answer to either of these questions is ‘no’, it’s probably best if you don’t start writing.

For you, the researcher, getting published may seem a good way to support your promotion, PhD degree, or application for

research funding. But that’s not how readers or journal editors look at things. So before you start, ask yourself these simple

questions: